HORLOGY

WHAT MAKES BRANDS ICONIC IN THE CLOCK AND WATCH INDUSTRY.

 

GENEVA IS THE MEETING PLACE FOR THE GREATEST CLOCKMAKERS  OF THE WORLD.

IT IS A CROSS-ROAD OF CREATIVITY IN THE ART OF WATCHMAKING.

AMAZINGLY ENOUGH, WHAT THE GENERAL PUBLIC KNOWS ABOUT THE EXPERTISE OF GENEVA  IN THAT REGARD IS OFTEN JUST THE TIP OF THE ICEBERG.

HIGH TECHNICAL QUALITY COMBINES WITH GREAT MASTERY OF DESIGN AND FINISH TO MAKE THE GENEVAN WATCH NOTHING ELSE THAN A MASTERPIECE OF PRECISION, THAT MIGHT BE COMPARED WITH A JEWEL.

TO WEAR A WATCH FROM GENEVA IS TO SIGNIFY GOOD TASTE AND A RESPECT FOR QUALITY.

ACTUALLY, FOR MORE THAN 45 YEARS, ALL THE SIGNIFICANT FASHION TRENDS IN HORLOGY HAVE BEGUN IN THE GENEVA EXHIBITIONS.

PROGRESS HAS CONTINUED IN THE PAST DECADES AND TODAY,  THE ROLE OF BRANDS IN THE CLOCK AND WATCH INDUSTRY HAS NEVER BEEN GREATER.

BRANDS SERVE AS A ROUTE MAP FOR PURCHASING BEHAVIOUR.

TOP BRANDS IN THE CLOCK AND WATCH INDUSTRY SUCH AS ROLEX, BLANCPAIN, VACHERON CONSTANTIN, AUDEMARS PIGUET, RAYMOND WEIL, PATEK PHILIPPE, BAUME & MERCIER, CHOPARD, IWC, JAEGER LECOULTRE,  SHARE AT LEAST TWO NOTABLE QUALITIES :

1. A COMPELLING STORY.

2. A RESOLUTE CORE PURPOSE AND SUPPORTING VALUES.

THEY ALSO  HAVE  FIVE COMMON DENOMINATORS :

1. CONSISTENCY IN DELIVERING ON THEIR PROMISE.

2. SUPERIOR PRODUCTS AND PROCESSES.

3. AN ABILITY TO STAY RELEVANT.

4. A STRONG VISUAL IDENTITY.

5. THEMATIC BRAND COMMUNICATIONS. 

THAT SAID, RECOGNITION OF THE ECONOMIC VALUE OF BRANDS IN HORLOGY HAS INCREASED THE DEMAND FOR EFFECTIVE MANAGEMENT OF THE BRAND ASSET.

 

HARMONY, DESIGN, TRADITION,QUALITY, PERFECTION, FAUTLESS PRECISION,INNOVATION, ELEGANCE AND LUXURY ARE THE OUTSTANDING FEATURES OF ALL THOSE WATCHES COMING FROM GENEVA !

ACTUALLY, « NO GOOD UNLESS IT COMES  FROM GENEVA » AS  GUSTAVE FLAUBERT WROTE IN 1881…IN HIS DICTIONARY OF RECEIVED IDEAS.

PHLDUCX – Professor of Strategic Planning & Finance – Publisher & Executive Editor – www.conversationprivee.com / www.off-the-recordmessaging.com