PHIL IN CLASS

QUALITY BRAND MANAGEMENT AND FUNDAMENTALS OF CORPORATE FINANCE APPLIED TO THE LUXURY GOODS INDUSTRY WITH PROF PHIL H. LATIMIER DU CLESIEUX, Ph.D.

WORKSHOP / SEMINAR

FUNDAMENTALS OF  CORPORATE FINANCE APPLIED TO QUALITY BRAND
MANAGEMENT WITH PROF PHIL H. LATIMIER du CLESIEUX, Ph.D.

KEYS TO FINANCIAL EXCELLENCE APPLIED TO THE LUXURY GOODS INDUSTRY

WHAT MAKES THE
LUXURY GOODS INDUSTRY SO SPECIAL TO INVESTORS AND DEBTORS ?

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  • 1. COURSE OVERVIEW :

OBJECTIVES OF THE COURSE IS TO GAIN BEST PRACTICE WHEN IT COMES TO APPLIED FINANCE TO QUALITY BRAND MANAGEMENT AND UNDERSTAND THE FUNDAMENTALS OF FINANCE IN THE CONTEXT OF THE LUXURY GOODS INDUSTRY.

 THIS TAILORED WORKSHOP SHOWS HOW TO INTERPRET FINANCIAL STATEMENTS HIGHLIGHTING THE QUESTIONS AND
ANSWERS WHAT MATTER FOR YOUR LUXURY GOODS COMPANY OR QUALITY BRAND.

IT SHOWS MARKETING PEOPLE AND NON-FINANCIAL MANAGERS HOW TO UNDERSTAND THE KEY FINANCIAL METRICS OF THEIR COMPANY, IDENTIFYING WARNING SIGNALS THEY NEED TO BE AWARE OF AND EXPLAINING HOW TO UNDERSTAND THE KEY PERFORMANCE INDICATORS THAT DRIVE PROFITABILITY.

THE COURSE HAS BEEN RUNNING FOR MANY YEARS NOW IN FRANCE, THE USA AND IN THE MIDDLE-EAST, ASIA AND AFRICA. THE MATERIALS ARE UPDATED, AT MINIMUM, ANNUALLY WITH THE TOP MARKET MAKERS  FINANCIALS AND MORE OFTEN, IF NECESSARY.

THE FEEDBACK HAS BEEN EXTREMELY POSITIVE AND THERE IS A WAITING LIST FOR PARTICIPATION.

  • 2. PEREQUISITES : BASIC KNOWLEDGE OF QUANTITATIVE METHODS.

 

  • 3. COURSE OBJECTIVES: THE COURSE PRESENT A STATE-OF-THE ART FRAMEWORK FOR EVALUATING LUXURY GOODS MARKET MAKERS PERFORMANCE AND EXPLAINS HOW KEY FINANCIAL TECHNIQUES CAN BE EMPLOYED IN BRAND MANAGEMENT STRATEGIES. THE COURSE OFFERS IN-DEPTH COVERAGE OF BASIC MANAGERIAL FINANCE
    METHODS APPLIED TO QUALITY BRAND MANGEMENT.

 

  • 4. LESSON LEARNED : THIS WORKSHOP IS A MUST-HAVE COURSE FOR MARKETING PEOPLE .

BEING ABLE TO TAILOR A PROGRAM AND INCLUDE YOUR OWN COMPANY-SPECIFIC FINANCIAL INFORMATION, REPORTS, BALANCE SHEETS, INCOME STATEMENTS, AND CASH FLOW STATEMENTS. IT ALSO ALLOWS THE PARTICIPANTS TO APPLY BASIC FINANCE AND ACCOUNTING PRINCIPLES TO BUDGET PREPARATION AND ANALYSIS.

  • 5. CONTENTS & DETAILS OF KEY ISSUES BROUGHT IN THE CLASSROOM :

I.TOPIC # 1 : RELATIONSHIPS BETWEEN CASH FLOWS, LEVERAGE AND CAPITAL STRUCTURE :  WHERE DOES THE MONEY COME FROM ?

.OPERATING LEVERAGE

. FINANCIAL LEVERAGE

. TOTAL LEVERAGE

. APPLICATIONS TO THE LUXURY GOODS INDUSTRY ( LVMH, HERMES, TIFFANY, BURBERRY ) AND TRUE/FALSE QUESTIONS : MAXIMIZING SHAREHOLDER WEALTH.

 

II. TOPIC # 2 : RELATIONSHIP TO ACCOUNTING : PROFIT PLANNING AND APPLICATIONS TO QUALITY BRAND MANAGEMENT. PROFIT MAXIMIZATION IS THE NAME OF THE GAME !

III. TOPIC # 3 : INTRODUCTION TO TYPES OF CAPITAL AND CAPITAL STRUCTURE THEORY AND APPLICATIONS TO KEY
CORPORATIONS WITHIN THE LUXURY GOODS INDUSTRY : OPTIMIZING THE « CHEMISTRY » !

 

IV. TOPIC # 4 : OVERVIEW OF CAPITAL BUDGETING TECHNIQUES : NEVER FORGET THE CASH FLOWS !

. PAYBACK PERIOD, NPV, IRR : PROS AND CONS OF PAYBACK PERIOD, NPV AND IRR DECISION CRITERIA.

. CALCULATING IRR. RISK-ADJUSTED DISCOUNT RATES ( RADRs)

. CASH FLOWS
ASSESSMENTS & CAPITAL BUDGETING REFINEMENTS ( COMPARING PROJECTS WITH
UNEQUAL LIVES ).

.WARM-UP EXERCICES AND APPLICATIONS TO THE LUXURY
GOODS INDUSTRY.

         .HOW TO USE PAY BACK, NPV, IRR, PROFITABILITY INDEX WHEN IT COMES TO THE LAUNCHING OF NEW LUXURY GOODS  OR NEW QUALITY BRANDS ?

. CASE STUDIES.

V. TOPIC  #  5 : THE COST OF CAPITAL : MAKE SURE YOUR CAPITAL STRUCTURE IS UPGRADED !

. DIFFERENCES BETWEEN DEBT AND EQUITY CAPITAL

. COST OF LONG-TERM DEBT

. COST OF PREFERRED STOCK

. COST OF COMMON STOCK ( GORDON MODEL AND CAPM )

. WACC ( WEIGHTED AVERAGE COST OF CAPITAL )

. EVA ( ECONOMIC VALUE ADDED)

. CASH FLOWS AND THE MARGINAL COST OF CAPITAL :

. WMCC ( THE WEIGHTED AVERAGE COST OF CAPITAL )

. IOS (THE INVESTMENT OPPORTUNITIES SCHEDULE)

. USING THE WMCC AND IOS TO MAKE FINANCING/INVESTMENT DECISIONS

. WARM-UP APPLICATIONS IN CLASS

.  PRESENTATIONS  OF REAL WORLD CASES ( RICHMONT,L’OREAL,
HERMES, ESTEE LAUDER, ELIZABETH ARDEN, BURBERRY….)

. CLASS APLLICATION

. EARNINGS PER SHARE ( EPS ) AND DIVIDEND PER SHARE ( DPS ) : STANDARDS AND BEST PRACTICE  WITHIN THE LUXURY GOODS INDUSTRY. IN SEARCH OF SHAREHOLDER VALUE ?

 

VI. TOPIC # 6 : FINANCIAL STATEMENTS AND ANALYSIS : HOW TO READ BETWEEN THE LINES ?

. THE FOUR KEY FINANCIAL STATEMENTS

. USING FINANCIAL RATIOS:

. INTERESTED PARTIES, CAUTIONS ABOUT USING RATIO ANALYSIS, CATEGORIES OF FINANCIAL RATIOS (LIQUIDITY, ACTIVITY, DEBT, PROFITABILITY AND MARKET RATIOS  )

. A COMPLETE RATIO ANALYSIS : SUMMARIZING ALL RATIOS.

. DUPONT SYSTEM OF ANALYSIS

. SPREADSHEET EXERCISES.

.WEB EXERCISES : ASSESSING HERMES/LVMH/RICHMONT/L’OREAL/ ESTEE LAUDER/ ELIZABETH ARDEN/BURBERRY/
INTERPARFUMS CURRENT FINANCIAL POSITION AND WRAP UP.

 

LOOKING TO DEVELOP FINANCIAL BRAND MANAGEMENT KNOWLEDGE AND CAPABILITY ?

SEND PHIL AN
EMAIL AT PHLDUCX@AOL.COM WHO CAN DISCUSS
HOW THIS PROGRAM CAN BENEFIT YOUR COMPANY.

PHLDUCX

WWW.CONVERSATIONPRIVEE.COM/ WWW.OFF-THE-RECORDMESSAGING.COM

OFFICIAL PARTNERS OF PROF PHIL LATIMIER’S WORKSHOP :

www.italie-france.com

FVM GLOBAL MAGAZINE – LOS ANGELES – U.S.A : http://fvmglobalmagazine.com/

AGAIN, EXPLORE REAL-WORLD LESSONS WITH PHIL !