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PRESTIGE PRICING DECISIONS AND EXCLUSIVE BRAND NAME MANAGEMENT : WHAT DETERMINES PRICE AND HOW ARE COSTS, REVENUES AND PROFIT RELATED IN THE LUXURY GOODS & FASHION INDUSTRY ?

PRICING IS ESSENTIAL IN BUSINESS BECAUSE IT CREATES REVENUE.

PROFIT – ORIENTED PRICING IS BASED ON PROFIT MAXIMIZATION, A SATISFACTORY LEVEL OF PROFIT OR A TARGET RETURN ON INVESTMENT.

THAT SAID, A SUCCESSFUL PRESTIGE PRICING STRATEGY REQUIRES A RETAIL PRICE THAT IS CONSISTENT WITH CUSTOMERS’ EXPECTATIONS AS PRICE INFLUENCES PERCEIVED QUALITY OF A PRODUCT.

SO, IF PERCEPTIONS OF QUALITY CAN AFFECT PRICE, ESTABLISHING REALISTIC AND MEASURABLE PRICING OBJECTIVES IS A CRITICAL PART OF ANY COMPANY’S MARKETING STRATEGY.

 

 

THIS IS SPECIALLY TRUE WHEN IT COMES TO THE LUXURY GOODS/FASHION/ DESIGN INDUSTRY WHERE A HIGH PRICE IS REGARDED AS A PREDICTOR OF HIGH QUALITY.

DESIGNED FOR QUALITY BRAND PROFESSIONALS,  THIS 2 -DAY WORKSHOP  ON MANAGERIAL ACCOUNTING  AND STRATEGIC FINANCE APPLIED TO THE LUXURY GOODS / FASHION / DESIGN INDUSTRY EMPHASIZES SOLID BUSINESS PRINCIPLES COUPLED WITH GLOBAL AWARENESS, ETHICS, CRITICAL THINKING.

THERE IS A STRONG FOCUS ON STRATEGIC ANALYSIS TO BEEF UP YOUR BRAND MANAGEMENT SKILLS.

JOIN US AND BE TOMORROW’S GLOBAL LEADERS IN EXCLUSIVE BRAND NAME MANAGEMENT !

IN ADDITION TO OUR PUBLIC WORKSHOPS, WE CAN BRING CUSTOMIZED TRAINING TO YOUR COMPANY – WORKING WITH YOU TO DEVELOP TAILORED TRAINING PROGRAMS FOR YOUR MARKETING PEOPLE.

FOR ALL INQUIRIES, CALL  PHIL H. LATIMIER du CLESIEUX, Ph.D AT 33.6 63.14.92.97  TO DISCUSS HOW THIS WORKSHOP CAN BENEFIT YOUR QUALITY BRAND.

PHLDUCX  – Publisher & Executive Editor – www.conversationprivee.com / www.off-the-recordmessaging.com