KATERINA 3

POLO IN FOREFRONT OF QUALITY BRAND POSITIONING AND BRAND COMMUNICATIONS.

ALL OF US ARE AWARE THAT THERE ARE SUBTLER FACTORS WHICH MAKE ALL THE DIFFERENCE BETWEEN ACCEPTANCE AND REJECTION OF A NEW QUALITY BRAND.

THE FIRST STAGE INDEED IS TO CREATE THE QUALITY BRAND WHICH FITS MAXIMUM ACCEPTABILITY: AND HERE IT IS EASY TO GO WRONG SPECIFICALLY WHEN IT COMES TO ITS ADVERTISING APPEAL.

THE BEST QUALITY BRAND, NAKED SO TO SPEAK, IT NOT GOOD ENOUGH ; IT MUST HAVE THE RIGHT DRESSING UP…

THAT ‘S WHY THE LANGUAGE OF SIGNALS, THE BRAND COMMUNICATIONS INCLUDING THE VISUAL AND VERBAL IDENTITY AS WELL AS PUBLIC RELATIONS ARE OF THE UTMOST IMPORTANCE.

WE NO LONGER BUY TOP PRODUCTS OR FIRST CLASS SERVICES, WE BUY QUALITY.

WE DO NOT JUST BUY  TOP BRAND NAMES, WE BUY PRESTIGE.

REPUTATION IS KEY.

BRAND MEASUREMENT, ACCOUNTABILITY AND UNDERSTANDING ARE ALSO KEY.

TODAY, POLO AS  – A FIRST CLASS SPORT – IS PART OF THE LANGUAGE OF SIGNALS.

POLO HAS ALREADY MADE A GREAT IMPACT THROUGHOUT THE WORLD WHEN IT COMES TO QUALITY BRAND POSITIONING AND LUXURY BRAND COMMUNICATIONS.

GOOD COMMUNICATIONS AND  GOOD PUBLIC RELATIONS  CREATE GOOD BUSINESS.

POLO MEANS  TOP QUALITY BRAND NAMES AND GOOD BUSINESS.

POLO ALSO MEANS SMART LIFE !

OUR ANNUAL WHITE BOOK ON « POLO AND BRANDS » TO BE PUBLISHED END OF 2013 / EARLY 2014 IS ACTUALLY AIMED TO FIND THE « SIGNALS » WHICH ENABLE THE UPPER LEVEL CUSTOMERS TO RECOGNISE  AND JUDGE THE PRODUCT’S TECHNICAL CAPABILITIES CHECKED BY THE TECHNICIANS.

CONCEPTUALLY, IT MAY  WELL BE VIEWED IN DUE COURSE AS ONE OF THE MOST IMPORTANT CONTRIBUTIONS TO THE DISCIPLINE OF STRATEGIC BRAND MANAGEMENT.

OUR WHITE BOOK WILL BE INCLUDING BREATHTAKING PICTURES BY KATERINA MORGAN – POLO PHOTOGRAPHIER - FROM BUENOS AIRES, ALONG WITH EXCLUSIVE INTERVIEWS OF INTERNATIONAL POLO PLAYERS , POLO TEAM OWNERS AND ORIGINAL  ARTICLES WRITTEN BY EXPERTS IN THE FIELD OF BRANDS , BRANDING AND FINANCIAL BRAND MANAGEMENT.

SCHEDULED TO BE PUBLISHED ONCE A YEAR AS OF 2013, THE WHITE BOOK ON POLO AND BRANDS WILL PROVIDE A BETTER UNDERSTANDING OF THE ROLE AND IMPORTANCE OF POLO WHEN IT COMES TO QUALITY BRAND POSITIONING AND BRAND COMMUNICATIONS.

IT WILL ALSO PROVIDE A WEALTH OF INSIGHTS INTO HOW ONE BUILDS AND SUSTAINS A SUCCESSFUL BRAND NAME BY USING POLO AS A TOP NOTCH COMMUNICATION VEHICLE !

IS YOUR BRAND COMMUNICATION STRATEGY PROFITABLE ?

WHAT ABOUT ITS PAYBACK ?

ADVERTISING COSTS MONEY AND THERE ARE MANY CHOICES TO BE MADE ABOUT BRAND COMMUNICATION BUDGETS CAN BE SPENT.

SO, PLEASE,  THINK ABOUT JOINING US,  SHOULD YOU NEED TO DEVISE MORE SUCCESSFUL BRAND COMMUNICATION STRATEGIES !

SPONSORSHIP OPPORTUNITIES ARE AVAILABLE.

LET’S TALK POLO AND BRANDS !

FOR MORE INFORMATION, PLEASE DROP ME A LINE.

PHILIPPE-HENRI LATIMIER DU CLESIEUX – CHIEF EDITOR – POLO & BRANDS -

CONTACT : PHLDUCX@aol.com

  1. http://www.off-the-recordmessaging.com/polo-brand-positioning-visual-identity-image-polo-and-marketing-aesthetics-when-you-win-nothing-hurts
  2. http://www.off-the-recordmessaging.com/coming-soon-the-white-book-on-polo-and-branding-brand-positionning-brand-communication-brand-valuation-best-practice-in-polo-branding