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POLO AND BRANDING : EXPLORING BRAND COMMUNICATIONS STRATEGY.

BRAND COMMUNICATIONS MAY BE DEFINED AS THE PROCESS BY WHICH EXISTING CUSTOMERS AND POTENTIAL CLIENTS ATTEMPT TO SHARE MEANINGS THROUGH SYMBOLIC MESSAGES.

ENCODING IS THE PROCESS BY WHICH THE SENDER CONVERTS THE INFORMATION TO BE TRANSMITTED INTO THE APPROPRIATE SYMBOLS OR GESTURES.

DECODING IS THE PROCESS BY WHICH THE RECEIVER INTERPRETS THE MESSAGE.

IF THE DECODING MATCHES THE SENDER’S ENCODING, THE COMMUNICATION HAS BEEN EFECTIVE.

WHY POLO AND BRAND COMMUNICATIONS ? : BECAUSE POLO MEANS EFFECTIVE COMMUNICATION WHEN IT COMES TO QUALITY BRANDING. THIS THESIS IS SUPPORTED WITH NUMEROUS REAL-WORLD SUCCESS STORIES.

MIGHTY QUALITY BRANDS SUCH AS ROLEX, AUDI, CHAUMET, HSBC, ROYAL SALUTE, CITIBANK, VEUVE CLICQUOT, POLO CLASSIC  ARE INCREASINGLY BEING BOOSTED  BY THEIR COMMUNICATIONS ABOUT POLO.

AS STRONG BRANDS MEAN GREATER MARKETING PAYBACK FOR LESS RISK,  THE SCALE OF ADOPTION OF BRANDING HAS BEEN BREATHTAKING THANKS TO POLO.

POLO HONOURS THE CLIENTS OF TOP BRANDS AND DEVELOPS  CORPORATE IDENTITIES THAT SET BRAND NAMES APART FROM COMPETITORS.

POLO MEANS QUALITY, FASHION, STYLE AND IMAGE !

PHLDUCX – Chief Editor – POLO & BRANDS – (P&Bs).

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