BREAD PITT AND CHANEL

PITT AND CHANEL : WAS IT REALLY I.N.E.V.I.T.A.B.L.E ?

BRANDS CREATE CUSTOMER VALUE BECAUSE THEY REDUCE BOTH THE EFFORT AND THE RISK OF BUYING THINGS AND BRANDING CAN ALSO ENHANCE THE CUSTOMER’S EXPERIENCE AESTHETICALLY AND PSYCHOLOGICALLY.

HOWEVER, EVERY QUALITY BRAND NAME’S APPROACH TO COMMUNICATION AND BRAND POSITIONING IS DIFFERENT.

BRAD GOES CHANEL # 5…

  • IT IS BEST PRACTICE WHEN IT COMES TO VERBAL IDENTITY AND BRAND EQUITY ?
  • IS IT A BILLBOARD AD ?

IT IS OUR UNDERSTANDING THAT THE PITT AND CHANEL CAMPAIGN IS HAVING A HUGE IMPACT ON CHANEL’S BUSINESS EVEN IF THE AD MAY BE TOE-CURLING.

OUR WORKSHOP ON FINANCIAL BRAND MANAGEMENT AND BRAND VALUATION AIMS TO BRING GREATER UNDERSTANDING INTO THIS COMPLEX AND, TO SOME, EMOTIVE AREA.

WELCOME TO OUR NEXT SESSION !

PHLDUCX