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MULTICULTURALISM & STRATEGIC BRAND MANAGEMENT : MARKETING TO ASIAN PARISIANS.

ETHNIC AND CULTURAL DIVERSITY ARE KEY ISSUES WHEN IT COMES TO STRATEGIC BRAND MANAGEMENT AND MARKETING FRENCH BRANDS TO GROWING ETHNIC MARKETS.

MULTICULARISM OCCURS WHEN ALL MAJOR ETHNIC GROUPS IN AN AREA – SUCH AS A CITY – LIKE PARIS ARE ROUGHLY EQUALLY REPRESENTED.

BECAUSE OF ITS CURRENT DEMOGRAPHIC TRANSITION, THE TREND  IN PARIS IS TOWARDS GREATER MULTICULTURALISM.

PARIS IS THE MOST DIVERSE CITY IN THE NATION.

MARKETING TO ASIAN PARISIANS IS A KEY ISSUE : A NUMBER OF PRODUCTS HAVE BEEN DEVELOPED SPECIFICALLY FOR THE ASIAN FRENCH MARKET.

CULTURAL DIVERSITY WITHIN THE ASIAN FRENCH MARKET COMPLICATES PROMOTIONAL EFFORTS.

THERE REALLY ISN’T ONE ASIAN FRENCH MARKET. INSTEAD,  FRENCH MARKETERS AND FRENCH BRAND MANAGERS MUST RECOGNIZE THE CULTURAL AND LINGUISTIC DIFFERENCES THAT EXIST AMONG THE CHINESE FRENCH, FILIPINO, JAPANESE, VIETNAMESE, KOREAN, INDONESIAN, MALAYSIAN,  CAMBODIAN MARKETS…AS THERE IS NO COMMON LANGUAGE OR CULTURE, AND TO FIND THE TIES THAT BIND IS EXTRAORDINARILY DIFFICULT.

WANT US TO HELP YOU WITH MARKETING TO ASIANS PARISIANS ?