MARQUES 2

MODERN STRATEGIC QUALITY BRAND MANAGEMENT : ROME – CITY HALL – JULY 1ST 2013 -

IF YOU WOULD LIKE TO KNOW THE VALUE OF A TOP QUALITY BRAND NAME, GO AND
TRY TO BORROW SOME MUST-HAVE ITEMS TO YOUR BEST FRIEND !

By Phil H. Latimier du Clésieux,
Ph.D.  
& Edoardo Secchi, Ph.D.  two leading Experts in the emerging field of
Financial and Identity Brand Management

Every market maker in the Luxury Goods Industry such as LVMH,BURBERRY, HERMES, GUCCI, ROLEX just to name a few of them has a competitive strategy permitting premium pricing.

The intensity of competition in this industry -where profit potential is measured in terms of long run return on invested capital- is still pretty high and is  basically rooted in its underlying economic structure in which the Customer – Brand Relationship is second to none.

 That said, the beauty of the thing when it comes to the Luxury Goods Industry is that competition – so far – does not drive down the rate of return.

Not all industries have the same potential !

product differentiation based  on – brand identification, marketing aesthetics and customer loyalties- coupled with high capital requirements which include here R &D, plus access to selective distribution channels are the key barriers to entry in the quality brand name industry.

However, the world has changed. The global economy has experienced a downturn the likes of which has not been seen for decades.

 Also, in Asia lots of companies are discovering the need to focus on their core businesses and to develop their competencies. Lots of Asian companies have started to recognize that they need to develop strong brands that can compete internationally as well as at home.

May be time has come in Europe and the USA to lament the lack of rigorous metrics for measuring the real potential of the Luxury
Goods Industry whose heavy reliance on the existing economic paradigm looks weird in our chaotic and messy world ?

An uncertain business world means more than ever that the winners in the Luxury Goods Industry will be those who launch new products in the true marketing sense of the word : disrupting what has gone before, looking for the unexpected, and creating new shareholder value.

We are continually challenged to revise our ideas – what we knew to be true – in the face of almost daily changes in the countless variables that affect the complex launch of new products and the growth of that Industry.

Phil and Edo teach how to evaluate the core elements of Advanced Financial and Marketing Strategies.

Phil explores ways to enhance shareholder value by analyzing key financial variables in Market Makers in the Luxury Goods Industry.

Edo provides a road map for integrating the Marketing elements into the strategic goals of any leading brand name.

To register or for sponsorship opportunities,
contact Phil :
PHLDUCX@aol.com or Edo : CEO@ITALIEFRANCE.com

PHILIPPE-HENRI LATIMIER DU CLESIEUX, Ph.D.

WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM/