KM FOR POST 2

IN WHAT WAYS ARE THE PARTNERSHIPS IN POLO BENEFICIAL TO THE BRANDS ?

EASY…: FIRST OF ALL,  THINK MORE METAPHORICALLY ABOUT BRAND COMMUNICATIONS BY WATCHING A POLO TOURNAMENT SPONSORED BY TOP QUALITY BRANDS WHERE POLO STARS ARE PLAYING.

NEXT STEP :  AS YOU WATCH THE TOURNAMENT AS A MOVIE, JUST THINK OF IT AS A BUYING SITUATION.

WHAT CHEMISTRY  DO YOU FEEL BETWEEN THAT SPORT AND THE SPONSORS ?

WITH A SPONSORSHIP IN POLO, A BRAND SPENDS MONEY TO SUPPORT AN EVENT THAT IS CONSISTENT WITH CORPORATE OBJECTIVES, SUCH AS IMPROVING BRAND AWARENESS OR ENHANCING CORPORATE IMAGE.

POLO SPONSORSHIP IS GOOD TO WHOM THE QUALITY  BRAND IS DIRECTED.

POLO SPONSORSHIP CONVEYS A BRAND PROMISE THAT IS NOT JUST CREDIBLE AND COMPELLING…BUT ALSO ESTABLISHES A PERSONAL CONNECTION WITH THE POTENTIAL OR EXISITING CUSTOMER.

AN EQUALLY IMPORTANT ASPECT OF POLO SPONSORSHIP IS BUILDING A PLATFORM FOR BRAND PASSION !

NOW, IF YOU HAVEN’T ALREADY SEEN A POLO TOURNAMENT, TIME HAS DEFINITELY COME …

YOU WILL  GET A MUCH BETTER IDEA OF HOW BUSINESS RELATIONSHIPS AND STRATEGIC  BRAND COMMUNICATIONS PARTNERSHIPS HAVE HELPED TO INCREASE THE VALUE OF TOP BRANDS AND THE LUXURY GOODS BUSINESS ITSELF !

 AT POLO & BRANDS ( P & Bs ), WE VERY MUCH LOOK FORWARD TO OUR PATHS CROSSING  DURING THE PALERMO FINAL TO DISCUSS WHY FORWARD THINKING IN BRAND COMMUNICATIONS HAS NEVER BEEN SO CRITICAL  ! 

PHLDUCX – Chief Editor – POLO & BRANDS ( P&Bs) -

KATERINA MORGAN – POLO PHOTOGRAPHY -

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