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GOVERNANCE & BUSINESS CONDUCT : RESPONSIBILITY IN INTERNATIONAL SPORTING EVENTS.

PEOPLE SHOW TRUST IN A SYSTEM WHEN THEY HAVE FAITH IN THE FAIRNESS OF THE SYSTEM’S DECISION – MAKING PROCESS AND FULFILLMENT OF ITS RESPONSIBILITIES.

ENSURING A PROCESS FOR SENSIBLE DECISION   -  MAKING IS SECOND TO  NONE.

IN THAT REGARD, INTERNATIONAL SPORTING EVENTS INVOLVE AN INTENSIVELY COMPETITIVE BIDDING PROCESS FOR THE HOST COUNTRY AND LARGE CORPORATE SPONSORSHIPS AMOUNTS.

IN LIGHT OF THE UPCOMING BRAZIL ( 2016 ), PYEONGCHANG ( 2018 ), TOKYO ( 2020 ) OLYMPICS AND FIFA WORLD CUPS IN RUSSIA ( 2018 ) AND QATAR ( 2022 ), IT IS OF THE UTMOST IMPORTANCE TO REFLECT ON THE ROLE AND RESPONSIBILITIES OF GOVERNMENTS, INTERNATIONAL BODIES AND ENTERPRISES ( SUCH AS IOC, FIFA AND FORMULA ONE ) IN ENSURING THAT RBC STANDARDS ARE OBSERVED THROUGHOUT THE ORGANISATION OF SUCH EVENTS.

TIME HAS COME TO POINT THE WAY AHEAD WHEN IT COMES TO RESPONSIBILITY IN INTERNATIONAL SPORTING EVENTS.

PREPARING FOR A NEW ERA WITH THE HIGHEST PRIORITY PLACED ON RESPONSIBLE BUSINESS CONDUCT.