SHOULD MARKETING PLAY THE LEAD ROLE WHEN IT COMES TO PRICING DECISIONS IN THE LUXURY GOODS INDUSTRY

FINANCIAL BRAND MANAGEMENT : SHOULD MARKETING PLAY THE KEY ROLE IN COORDINATING PRICING DECISIONS ?

PRICING IS STRATEGIC.

WHO ACTUALLY LOOKS AT BOTH INTERNAL COST ISSUES AND EXTERNAL DEMAND PRESSURES ?

SHOULD MARKETING PLAY THE KEY ROLE IN COORDINATING PRICING DECISIONS ?

HOW IS ACTIVITY – BASED COSTING MORE MARKET ORIENTED THAN COST – VOLUME – PROFIT ANALYSIS ?

 

WHETHER IT’S A GENTLE BREEZE OR A HURRICANE, THE PRICING DECISION – MAKING PROCESS WHEN IT COMES TO THE LUXURY GOODS  INDUSTRY IS STILL HAVING TO LIVE ACCORDING TO THE VAGARIES OF THE ECONOMIC CLIMATE.

TOO MANY VARIABLES ARE AT PLAY IN THE PRICING DECISION TO SAY THAT THE DECISION IS THE RESPONSIBILITY OF THE MARKETING PEOPLE.

WANT TO DISCUSS THE INTERSECTION OF FINANCE AND MARKETING ?

YOU’LL COME AWAY WITH NEW PERSPECTIVES ON PRICING DECISIONS.

FORWARD THINKING HAS NEVER BEEN SO CRITICAL.

YOU DON’T WANT TO MISS OUT ON THIS.

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