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EXPLORING QUALITY BRAND STRATEGY : WHY SOME BRANDS SUCCEED AND OTHERS FAIL ?

 

DESPITE THE MONEY SPENT ON DEVELOPING AND TESTING NEW PRODUCTS OR SERVICES, A LARGE PROPORTION OF NEW – PRODUCT / SERVICE  INTRODUCTIONS IN THE LUXURY GOODS / SERVICES  INDUSTRY FAIL.

QUALITY BRANDS ARE LIVING A TIME OF EXCEPTIONAL CHALLENGES AND LOTS OF NEW  LUXURY PRODUCTS OR SERVICES  FAIL FOR A NUMBER OF REASONS…

ONE REASON IS THAT THEY DO NOT OFFER ANY DISCERNABLE BENEFIT COMPARED TO EXISTING PRODUCTS OR SERVICES IN THE MARKETPLACE.

ANOTHER REASON IN NEW – PRODUCTS / SERVICES FAILURES IS A POOR MATCH BETWEEN PRODUCT / SERVICE FEATURES AND CUSTOMERS DESIRES.

MORE THAN 5 YEARS INTO AN ECONOMIC CRISIS WHICH HAS TAKEN ON SEVERAL NAMES - FROM FINANCIAL CRISIS TO GREAT RECESSION – NO TERM ACCURATELY DEPICTS THE FUNDAMENTAL RESULT OF THIS ECONOMIC TURBULENCE WHEN IT COMES TO STRATEGIC BRAND MANAGEMENT : NEW BRANDS FACING HARDSHIP.

TOP – FLIGHT BRAND MANAGERS AREN’T BORN.

THEY LEARN  BY BAD EXPERIENCE.

LET’S MAKE THIS TIME OF EXCEPTIONAL CHALLENGES TO THE LUXURY GOODS / SERVICES  INDUSTRY A PERIOD OF EXCEPTIONAL SUCCESS !

DON’ T MISS THE LUXURY GOODS  / SERVICES INDUSTRY CLUES … IF YOU ARE SERIOUS ABOUT BECOMING A BETTER BRAND MANAGER, YOU WILL WANT TO ATTEND THIS WORKSHOP / SEMINAR TAUGHT BY 2 LEADING EXPERTS WITH EXTENSIVE EXPERIENCE IN ADVISING ON BRANDS AND BRANDING, MARKETING AND FINANCIAL ISSUES IN ALL MAJOR COUNTRIES.

 

PHLDUCX, Ph.D. – Publisher &  Executive Editor – WWW.CONVERSATIONPRIVEE.COM /

WWW.OFF-THE-RECORDMESSAGING.COM

CONTACT : PHLDUCX@aol.com