DOING BUSINESS IN FRANCE 2

ENTRY STRATEGY & STRATEGIC ALLIANCES IN FRANCE : WANT TO SOLVE YOUR PROBLEM OF HOW BEST TO ENTER THE FRENCH MARKET ?

YOUR FIRM  IS CONTEMPLATING FOREIGN EXPANSION IN FRANCE ?

MARKETING A PRODUCT IN FRANCE IS NO EASY TASK.

AS A RESULT , UNLESS YOUR PRODUCT CAN BE SOLD IN FRANCE WITH VIRTUALLY NO CHANGES NEEDED,  YOU MIGHT HAVE TO RECONSIDER EACH OF THE ELEMENTS OF YOUR MARKETING MIX – PRODUCT, PRICING, PROMOTION,  AND DISTRIBUTION.

LET ‘ S  DISCUSS ABOUT WHY TO ENTER FRANCE, WHEN TO ENTER, AND ON WHAT SCALE ?

PHLDUCX, Ph.D. - Publisher & Executive Editor -

PHLDUCX @aol.com

www.conversationprivee.com / www.off-the-recordmessaging.com

Professor of Strategy & Finance – International Consultant in Brand Management