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ENTREPRENEURSHIP & SUCCESSFUL START UP : BEST PRACTICES & KEY TIPS ON STARTING YOUR BUSINESS FROM SCRATCH BY PHLDUCX.

- ENTREPRENEURSHIP & SUCCESSFUL START UP -

- BEST PRACTICES & KEY TIPS ON STARTING YOUR BUSINESS FROM SCRATCH


A 3 – DAY  EXECUTIVE WORKSHOP ON NEW VENTURE & PROJECT EVALUATION WITH PROF PHILIPPE – HENRI LATIMIER, Ph.D. -FINANCE & STRATEGY -

AGENDA / TOPICS

 

  • I.                  TESTING THE BUSINESS CONCEPT AND MODEL

. THE VALUE PROPOSITION.

. THE CUSTOMER DEFINITION.

. THE SOLUTION BEING OFFERED.

. THE DISTRIBUTION CHANNEL.

. THE ENTREPRENEUR’S STORY.

. BUILDING THE BUILDING MODEL FROM THE CONCEPT :

  1. 1.    THE NEW VENTURE’S POSITION IN THE VALUE CHAIN.
  2. 2.    THE VALUE CREATION FOR THE CUSTOMER.
  3. 3.    THE REVENUE SOURCES.
  4. 4.    THE EXPENSES AND COSTS DRIVERS.
  5. 5.    WHAT COMPETITIVE STRATEGY ?
  6. 6.    TESTING THE MODEL THROUGH FEASIBILITY ANALYSIS.
  7. 7.    ANALYZING THE FEASIBILITY OF THE BUSINESS MODEL.
  8. 8.    FEASIBILITY AND BUSINESS PLAN.
  9. 9.    THE FEASIBILITY TESTS.
  • II.               UNDERSTANDING THE MARKET

. GATHERING INDUSTRY INFORMATION.

. THE INDUSTRY LIFE CYCLES.

. PORTER’S FIVE FORCES.

. PEST ANALYSIS.

. THE TARGET MARKET.

. TARGETING THE FIRST CUSTOMER.

. SEGMENTING THE MARKET WITH A CUSTOMER MATRIX.

. DRAWING CONCLUSIONS FROM MARKET RESEARCH.

. GATHERING COMPETITIVE INTELLIGENCE.

  • III.            UNDERSTANDING PRODUCT DEVELOPMENT

. NEW PRODUCT DESIGN.

. NEW PRODUCT FAILURE.

. THE PRODUCT DEVELOPMENT CYCLE.

. PATENTS & COPYRIGHTS.

  • IV.            THE STARTUP TEAM

. THE FOUNDING TEAM.

. BENCHMARKS FOR AN EFFECTIVE TEAM.

. SEEKING PROFESSIONAL ADVISERS ( ATTORNEYS, ACCOUNTANTS, BANKERS, INSURANCE AGENTS ).

. BUILDING A BOARD OF DIRECTORS ( ADVISORS BOARD, THE MENTOR BOARD ).

  • V.               UNDERSTANDING THE NUMBERS.

. IDENTIFYING STARTUP RESOURCE REQUIREMENTS.

. STARTUP FINANCIAL METRICS.

. DEVELOP FINANCIAL ASSUMPTIONS.

. ESTIMATE NEW PRODUCT / SERVICE DEMAND.

. ESTIMATE REVENUES, EXPENSES, AND STARTUP COSTS.

. ASSESSING RISKS.

  • VI.            THE BUSINESS PLAN.

. FROM FEASIBILITY TO PROOF OF CONCEPT ( WITH A PROTOTYPE, WITH A WEBSITE, WITH PURCHASE ORDERS AND CUSTOMER SALES ).

. STAKEHOLDER INTERESTS ( INVESTOR, BANKERS AND LENDERS, STRATEGIC PARTNERS ).

. THE COMPELLING STORY IN AN EXECUTIVE SUMMARY.

  • VII.         SELECTING THE LEGAL ENTITY.

. SOLE PROPRIETORSHIP, PARTNERSHIP , CORPORATE FORMS, NON PROFIT, LLC.

  • VIII.      ESTABLISHING AN ETHICAL AND SOCIALLY RESPONSIBLE BUSINESS.

. CORE VALUES, PURPOSE, MISSION, STRATEGIES AND TACTICS, CORE VALUES AND SUCCESS, CONSTANTS OF SUCCESS.

  • IX.            PRODUCTION AND OPERATIONS.

. SUPPLY CHAIN MANAGEMENT ( PURCHASING, INVENTORY MANAGEMENT, PRODUCTION AND MANUFACTURING, LOGISTICS ).

  • X.               MARKETING.

. THE PRODUCT ADOPTION / DIFFUSION CURVE.

. THE MARKETING PLAN ( CUSTOMER VALUE, DEVELOPING THE PITCH, SETTING SALES AND MARKETING GOALS, BRAND STRATEGY, ADVERTISING EFFECTIVENESS ).

  • XI.            FINANCING.

. THE FINANCIAL PLAN, FUNDING THROUGH BOOTSTRAPPING, FUNDING WITH EQUITY, FINANCING WITH DEBTS, STRATEGIC ALLIANCES, GRANTS, STATE – FUNDED INCENTIVES.

  • XII.         CAPITAL.

. RAISING MONEY, VENTURE CAPITAL, IPO, VALUING THE BUSINESS.

  • XIII.      MANAGING GROWTH.

TO GROW OR TO GROW ( STARTUP SUCCESS, INITIAL GROWTH, RAPID GROWTH, STABLE GROWTH AND MAINTENANCE, FACTORS AFFECTING GROWTH, STRATEGIC INNOVATION, MARKET PENETRATION, MARKET DEVELOPMENT, PRODUCT DEVELOPMENT, VERTICAL INTEGRATION STRATEGIES, HORIZONTAL INTEGRATION STRATEGIES, NETWORK STRATEGIES,  DIVERSIFICATION GROWTH STRATEGIES.

  • XIV.      MANAGING CHANGE.

. WHEN IT’S TIME TO STEP DOWN.

. LEADERSHIP SUCCESSION.

. SELLING THE BUSINESS.

. CASHING OUT BUT STAYING IN.

. DEALING WITH FAILURE – BANKRUPTCY.

  • XV.         WRAP UP & CONCLUSIONS.