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ENSURING FRAGILE AND EMERGING QUALITY BRAND NAMES IN THE FASHION / DESIGN / LUXURY GOODS INDUSTRIES ARE NOT LEFT BEHIND.

WHY FOCUS ON SITUATIONS OF FRAGILITY WHEN IT COMES TO EMERGING BRAND NAMES ?

FRAGILE QUALITY BRAND NAMES LACK THE ABILITY TO DEVELOP MUTUALLY CONSTRUCTIVE RELATIONS WITH CLIENTS AND OFTEN HAVE A WEAK CAPACITY TO CARRY OUT BASIC CORPORATE AND BRAND REPUTATION FUNCTIONS.

THEY ARE MORE VULNERABLE TO SHOCKS, AND IN TURN THEY ARE PARTICULARLY SUSCEPTIBLE TO INSTABILITY, WITH POTENTIAL CONSEQUENCES BEYOND TO THEIR PERCEIVED WORTH TO THEIR CUSTOMERS.

RAPID CHANGES RELATED TO DEMOGRAPHICS, TECHNOLOGY, BUSINESS, AND CULTURAL ENVIRONMENTS CAN GENERATE COLLECTIVE ACTION  AND SOCIAL CHANGE OR LEAD TO CRISES COMBINING MANY DIMENSIONS THAT CAN SEVERELY IMPACT THE POSITIONING OF FRAGILE QUALITY BRAND NAMES.

SOCIAL ENVIRONMENTAL DEGRADATION IN EUROPE WILL AFFECT  FRAGILE BRAND NAMES  MORE DIRECTLY AND DRASTICALLY THAN STRONGER BRAND NAMES - JUST AS FRAGILE ONES  - ARE LEAST ABLE TO ADAPT DUE TO LIMITED RESOURCES.

FRAGILITY WHEN IT COMES TO QUALITY BRAND NAMES EXISTS ALONG A CONTINUUM AND CAN MANIFEST ITSELF IN DIFFERENT WAYS.

IT REMAINS ONE OF THE BIGGEST OBSTACLES TO BRAND REPUTATION AND  MARKETING PAYBACK  IN THE FASHION/DESIGN AND LUXURY GOODS INDUSTRY TODAY.

LET’S TALK ABOUT IT !

PHILIPPE – HENRI LATIMIER du CLESIEUX, Ph.D.

CONTACT : PHLDUCX@aol.com

ALSO, CLICK ON :

  1. http://www.off-the-recordmessaging.com/2013-vogue-fashion-night-out-paris-did-you-manage-to-get-the-t-shirt-collector-shirley-c-did
  2. http://www.off-the-recordmessaging.com/changement-de-paradigme-en-management-des-marques-de-luxe-toutes-celles-qui-portent-la-frange-a-la-kate-moss-ca-menerve
  3. http://www.off-the-recordmessaging.com/executive-workshop-on-financial-value-of-quality-brands-and-quality-brands-positioning-the-top-ten-mistakes-brand-managers-make-paris-september-17th-2013
  4. http://www.off-the-recordmessaging.com/formulating-profitable-business-plans-for-the-new-venture-or-sme-in-the-fashion-design-and-luxury-goods-industry-planning-for-success

PS : INTERNATIONAL TOP MODEL SHIRLEY CECCATO IS STARRING ON THE POST FRONT PAGE.

MORE ON SHIRLEY C : http://www.off-the-recordmessaging.com/shirley-c-en-toute-discretion-devant-lobjectif-de-conversationprivee-com