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DOMAINE DES BEAUMONT – GREAT WINES OF BURGUNDY – : AESTHETICS AS A STRATEGIC TOOL.

WHEN IT COMES TO THE HISTORY OF WINE, THE OLD TESTAMENT ACKNOWLEDGES THE PLEASURE AND THE POWER OF THE DRINK DERIVED FROM THE FERMENTED GRAPES, BUT IT WAS THE FRENCH WHO PERFECTED THE ART OF WINE MAKING.

BURGUNDY IS THE HEARTLAND OF THE PINOT NOIR AND THE CHARDONNAY, THIS IS THE REGION THAT PRODUCES SUCH WINES AS CHABLIS, NUITS ST.GEORGES, GEVREY – CHAMBERTIN, BEAUNE, MEURSAULT, PULIGNY – MONTRACHET, MACON VILLAGES, POUILLY FUISSE AND BEAUJOLAIS.

ACCORDING TO THE OFFICIAL QUALITY PYRAMID, THE BEST WINES COME FROM THE GRANDS CRUS VINEYARDS. NEXT ARE THE PREMIERS CRUS, FOLLOWED BY PLAIN VILLAGE WINES AND, LAST OF ALL, BASIC BOURGOGNE ROUGE OR BLANC.

WE WOULD LIKE TO THANK VINCENT BEAUMONT – OWNER OF DOMAINE DES BEAUMONT - GREAT WINES OF BURGUNDY -  WHO TOOK THE TIME TO DISCUSS THE DOMAINE DES BEAUMONT BRAND, IDENTITY AND IMAGE WITH US.

AESTHETICS WHEN ITS COMES TO GREAT WINES IS NOT ESOTERIC.

AESTHETICS MEANS BRAND EQUITY AND TALKS TO ANY OPEN – MINDED PERSON WHO SEEKS A BETTER UNDERSTANDING OF THE SOCIAL AND FINANCIAL VALUE OF BRANDS.

FOR THAT REASON, WE ALSO WISH TO GRATEFULLY  ACKNOWLEDGE THE  FEED BACK RECEIVED FROM VINCENT BEAUMONT WHICH WILL BE MORE SPECICALLY DEVELOPED DURING OUR NEXT WORKSHOPS AND CONFERENCES ON BRANDING AND FINANCIAL BRAND MANAGEMENT.

MORE ABOUT DOMAINE DES BEAUMONT : www.domaine-des-beaumont.com

email : contact@domaine-des-Beaumont.com

PHILIPPE – HENRI LATIMIER du CLESIEUX – Ph.D.   – Brand Management Expert -  Professor of Finance & Strategy  & Publisher / Executive Editor -   WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM

http://www.off-the-recordmessaging.com/where-branding-meets-return-on-investment-financial-brand-management-strategies-for-success

 

NB : L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTE, A CONSOMMER AVEC MODERATION.