PHIL FOR SEMINAR

WHAT’S THE BUZZ AROUND CORPORATE IMAGE & POLO : POLO SPORT HELPS BRANDNAMES TO GO VIRAL WITH SOCIAL NETWORKS SHARES.

NO OTHER SPORT HAS MORE PRESTIGE, MAGIC AND STYLE THAN POLO.

WATCHING WORLD CLASS POLO PLAYERS IN THE FIELD IS AN EVENT BEYOND COMPARE.

THE LOGIC OF THIS SPORT INDICATES THAT TOP POLO PLAYERS TRAVEL  ALL AROUND THE WORLD, HIRED BY COMPANIES AND MILLIONAIRES TO PLAY ON THEIR TEAMS IN THE MOST EXCLUSIVE COMPETITIONS.

POLO SPORT HELPS TOP BRANDNAMES TO GO VIRAL WITH FACEBOOK AND OTHER SOCIAL NETWORKS SHARES BECAUSE POLO MEANS SENSORY AND EPIC AESTHETICS.

ONE MAJOR POLO EVENT FOLLOWS HOT ON THE HEELS OF ANOTHER.

IN THAT REGARDS, THE VIBRANT PALERMO TOURNEMENT IN BUENOS AIRES IS THE PERFECT POLO SCENE AND A GREAT OPPORTUNITY TO LIGHT THE BEST POLO STARS.

THE SELECTED PLAYERS ARE GENERALLY THOSE HANDICAPPED FROM 8 TO 10, THE HIGHTEST HANDICAP A POLO PLAYER CAN HAVE.

THE SECRETS OF THE BEST POLO ARE REVEALED ON A RECTANGULAR FIELD WITH TWO POSTS AT EACH END, SEPARATED BY 8 YARDS WHERE HORSES GALLOP AT FULL SPEED.

EACH TEAM HAS FOUR RIDERS WHO MUST SCORE THE GREATEST NUMBER OF TIMES BY HITTING THE BALL THROUGH THESE GOALPOSTS.

IT HAS AT LEAST FOUR PERIODS OF PLAY OR CHUKKERS OF SEVEN MINUTES LONG.

SPEED AND DEXTERITY ARE THE CHARACTERISTICS OF THIS SPORT.

LOTS OF TOP QUALITY BRANDS HAVE A LONG ASSOCIATION WITH THE ELEGANT AND REFINED POLO LIFESTYLE.

TWO QUESTIONS FREQUENTLY ASKED DURING MY SEMINARS ON BRANDS, BRANDING & FINANCIAL ISSUES :

  • HOW HAVE TOP COMPANIES SUCH AS HSBC, CITICORP, HOPE FUNDS, JULIUS BAER,  VEUVE CLICQUOT, ROYAL SALUTE,  RALPH LAUREN, VICOMTE A., AUDI, MERCEDES,  PIAGET, ROLEX, JAEGER – LECOULTRE, CARTIER, CHOPARD, HUBLOT, MAUBOUSSIN… CREATED AN IRRESISITIBLE APPEAL FOR THEIR BRANDS WHILE « POLOLIZING » THEIR CORPORATE COMMUNICATIONS ?
  • HOW HAVE THEY SUSTAINED A COMPETITIVE EDGE THROUGH SENSORY AND EPIC AESTHETICS ?

THE ANSWER TO THESE TWO QUESTIONS IS VERY STRAIGHTFORWARD :  POLO…POLO AND POLO AGAIN !

POLO IS A FASCINATING,  STYLISH AND AUTHENTIC  SPORT WHICH CONNECTS THE MOST SOPHISTICATED COUNTRIES AND REGIONS TO ONE ANOTHER AND PROVIDES A VITAL COMPETITIVE ADVANTAGE WHEN IT COMES TO VISUAL CORPORATE OR BRAND IDENTITY AND PUBLIC RELATIONS.

WE HAVE STRONG OPINION ABOUT WHAT’S TRULY WORTH POLO SPORT WHEN IT COMES TO CORPORATE COMMUNICATIONS.

MOST  SPORTS ARE EFFICIENT TO A CERTAIN DEGREE WHEN IT COMES TO BRAND POSITIONING AND BRAND COMMUNICATIONS, BUT SOME MORE THAN OTHERS.

WE AT WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM ARE PROUD TO HAVE OUR POSTS COLLECTION GROWING EVERY YEAR INCLUDING OUR PHOTOS AND THE STORIES BEHIND THEM.

WE, AT WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM HAVE A PASSION FOR POLO.

WE ALSO HAVE A PASSION FOR BRANDS AND BRANDING.

OUR POSTS ABOUT POLO,  BRANDS AND BRANDING PROVIDE A BETTER UNDERSTANDING OF THE ROLE AND IMPORTANCE OF POLO WHEN IT COMES TO THE  SOCIAL VALUE AND VISUAL IDENTITY OF QUALITY BRANDS .

THEY ALSO PROVIDE A WEALTH OF INSIGHTS INTO HOW ONE BUILDS AND SUSTAINS A SUCCESSFUL BRAND AS WELL AS  OUTSTANDING PUBLIC RELATIONS THANKS TO THIS ICONIC SPORT .

WE, AS THE POLO & BRANDS BLOG PARTNER ARE  VERY PROUD TO SUPPORT POLO AND POLO CLUBS AROUND THE WORLD.

POLO IS A WORLD CLASS SPORT.

POLO IS GOOD FOR BRANDS AND BUSINESS AND LIFE IS BETTER WITH POLO.

SIMPLY PUT, WE LIKE TO BELIEVE THAT WHEN IT COMES TO POLO SPORT, YOU’RE JUST A CLICK AWAY FROM READING A GREAT POST ON OUR BLOG.

THIS YEAR AGAIN, THE 123° CAMPEONATO ARGENTINA ABIERTO  DE POLO HSBC WILL SET THE TUNE  : LET’S MEET THERE TO DISCUSS POLO AND BRANDS  !

POLO ? … : READY…SET…GO !

PALERMO IS RIGHT AROUND THE CORNER AND THERE IS NO SUCH A THING AS TOO MUCH PURE ARGENTINE POLO : SEE YOU THERE !

 

PHILIPPE – HENRI LATIMIER du CLESIEUX, Ph.D. 

- Professor of Management & Finance – Expert on Brands & Branding -  Chief Editor of POLO & BRANDS ( P & Bs)