CITI

CORPORATE IMAGE & BRAND COMMUNICATIONS : CITI (CITIBANK) REDEFINING SPONSORING EXPERIENCE FROM F1 TO POLO IN 25 YEARS.

IN THE MID 80s, CITIBANK BRAND NAME USED TO MEAN FORMULA 1 TO THE GENERAL PUBLIC, FOR A FEW YEARS NOW IT   MEANS   POLO OPENS.

IN TODAY’S GLOBAL BUSINESS ENVIRONMMENT,  BRAND IMAGE,  BRAND POSITIONNING AND BRAND COMMUNICATIONS ARE KEY TOPICS FOR DISCUSSION DURING BOARD OF DIRECTORS MEETINGS.

CITI ( PREVIOUSLY KNOWN AS CITIBANK / CITICORP ) IS A PROMINENT POLO PRIVATE BANKING PARTNER ASSOCIATED WITH TOP INTERNATIONAL POLO OPENS AND POLO PROFESSIONALS.

THE MAIN REASON IS BECAUSE TOP SPORTS LIKE POLO MEAN QUALITY BUSINESS,  SPECIALLY WHEN IT COMES TO PRIVATE BANKING AND WEALTH MANAGEMENT ACTIVITIES.

AS A FORMER CITIBANKER  HIGHLY INVOLVED IN THE MID 80S IN THE FORMULA ONE SPONSORING ACTIVITIES  OF THE BANK ( http://www.off-the-recordmessaging.com/gp-f1-monaco-hommage-a-didier-pironi-et-patrick-depailler-deux-pilotes-dexception ), TODAY,  I PRETEND THAT CITI COULD NOT HAVE OFFERED A BETTER TRIBUTE TO THE EXQUISITE WORLD OF POLO.

LET’S PUT IT THAT WAY : POLO SPONSORING EXPERIENCE LEADS TO MORE VALUABLE MARKET SHARES MEANING HERE CAPTURING ADDITIONAL  UPPER LEVEL CLIENTS WHICH BY ESSENCE ARE VERY SENSITIVE TO THE POSITIONNING OF THE INSTITUTION THEY DO BANK WITH.

CITI AND HSBC, AS POLO BANKING PARTNERS KNOW IT  BETTER THAN ANY OTHER GLOBAL BANKS WORLDWIDE.

 

BOTH KNOW THAT BY SPONSORING TOP POLO TOURNAMENTS AND FIRST CLASS POLO TEAMS SHOWING  BOTH A HIGHLY RECOGNIZED VISUAL INDENTITY AND LOTS OF  SINGULAR MARKETING AESTHETICS,  THEY CAN EASILY  MAKE NEW  DISTINGUISHED CUSTOMERS AND STICK TO THE OLD ONES.

TO POLO & BRANDS ( P & Bs ) CHIEF EDITOR, POLO SPONSORING EXPERIENCE IS THE SECRET OF A SUCCESSFUL MARKETING STRATEGY FOR BANKS, BROKERAGE FIRMS AND INVESTMENT FUNDS THAT TARGET THE VERY BEST OF THE PRIVATE BANKING AND WEALTH MANAGEMENT BUSINESSES. 

I ‘D LIKE ALSO TO ADD  HERE THAT BEING IN THE PUBLIC EYE WHEN IT COMES TO POLO FOR A GREAT BANKING INSTITUTION SUCH AS  CITI OR HSBC  MAKES A GREAT DEAL OF SENSE IN TERMS OF IMAGE AND GOODWILL  : SOME BANKS WAIT FOR THEM, OTHERS LIKE CITI AND HSBC GO FOR POLO  AND GET THEM IN STYLE !

LET’S PLAY POLO AND LET’S PROMOTE POLO, AS WELL  !

PHLDUCX – Chief Editor – POLO & BRANDS ( P & Bs ).

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