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CORPORATE IMAGE AND BRAND IDENTITY : « GOING POLO » MAKES THEM STYLISH, PICTURESQUE AND IRRESISTIBLE.

TWO QUESTIONS FREQUENTLY ASKED DURING MY SEMINARS ON BRANDS, BRANDING & FINANCIAL ISSUES :

  • HOW HAVE TOP COMPANIES SUCH AS HSBC, CITICORP, JULIUS BAER,  VEUVE CLICQUOT, ROYAL SALUTE,  RALPH LAUREN, VICOMTE A., AUDI,  PIAGET, ROLEX, JAEGER – LECOULTRE, CARTIER, CHOPARD, HUBLOT, MAUBOUSSIN CREATED AN IRRESISITIBLE APPEAL FOR THEIR BRANDS ?
  • HOW HAVE THEY SUSTAINED A COMPETITIVE EDGE THROUGH SENSORY AND EPIC AESTHETICS ?

THE ANSWER TO THESE TWO QUESTIONS IS VERY STRAIGHTFORWARD :  POLO…POLO AND POLO AGAIN !

 

POLO IS A FASCINATING,  STYLISH AND AUTHENTIC  SPORT WHICH CONNECTS THE MOST SOPHISTICATED COUNTRIES AND REGIONS TO ONE ANOTHER AND PROVIDES A VITAL COMPETITIVE ADVANTAGE WHEN IT COMES TO VISUAL CORPORATE OR BRAND IDENTITY AND PUBLIC RELATIONS.

MOST  SPORTS ARE EFFICIENT TO A CERTAIN DEGREE WHEN IT COMES TO BRAND POSITIONING AND BRAND COMMUNICATIONS, BUT SOME MORE THAN OTHERS.

POLO IS A WORLD CLASS SPORT.

POLO IS GOOD FOR BRANDS AND BUSINESS !

POLO ? … : READY…SET…GO !

 

PHILIPPE – HENRI LATIMIER du CLESIEUX, Ph.D.  – Professor of Management & Finance – Expert on Brands & Branding -  Chief Editor of POLO & BRANDS ( P & Bs)

http://www.off-the-recordmessaging.com/la-haute-horlogerie-a-lheure-du-polo

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