THE-POLO-BRANDS-BLOG-PARTNER-3-EDITED

THE POLO & BRANDS BLOG PARTNER : A CLOSE LOOK AT THE SPORT OF POLO AND THE TOP BRANDS HAVING A LONG ASSOCIATION WITH POLO LIFESTYLE.

NO OTHER SPORT HAS MORE PRESTIGE, MAGIC AND STYLE THAN POLO.

WATCHING WORLD CLASS POLO PLAYERS IN THE FIELD IS AN EVENT BEYOND COMPARE.

THE LOGIC OF THIS SPORT INDICATES THAT TOP POLO PLAYERS TRAVEL  ALL AROUND THE WORLD, HIRED BY COMPANIES AND MILLIONAIRES TO PLAY ON THEIR TEAMS IN THE MOST EXCLUSIVE COMPETITIONS.

ONE MAJOR POLO EVENT FOLLOWS HOT ON THE HEELS OF ANOTHER.

THE SELECTED PLAYERS ARE GENERALLY THOSE HANDICAPPED FROM 8 TO 10, THE HIGHTEST HANDICAP A POLO PLAYER CAN HAVE.

THE SECRETS OF THE BEST POLO ARE REVEALED ON A RECTANGULAR FIELD WITH TWO POSTS AT EACH END, SEPARATED BY 8 YARDS WHERE HORSES GALLOP AT FULL SPEED.

EACH TEAM HAS FOUR RIDERS WHO MUST SCORE THE GREATEST NUMBER OF TIMES BY HITTING THE BALL THROUGH THESE GOALPOSTS.

IT HAS AT LEAST FOUR PERIODS OF PLAY OR CHUKKERS OF SEVEN MINUTES LONG.

SPEED AND DEXTERITY ARE THE CHARACTERISTICS OF THIS SPORT.

LOTS OF TOP QUALITY BRANDS HAVE A LONG ASSOCIATION WITH THE ELEGANT AND REFINED POLO LIFESTYLE.

TWO QUESTIONS FREQUENTLY ASKED DURING MY SEMINARS ON BRANDS, BRANDING & HOT FINANCIAL ISSUES :

  • HOW HAVE TOP COMPANIES SUCH AS HSBC, CITICORP, ICBC,  JULIUS BAER, HOPE FUNDS,   VEUVE CLICQUOT, ROYAL SALUTE,  RALPH LAUREN, VICOMTE A., PIAGET, ROLEX, JAEGER – LECOULTRE, CARTIER, CHOPARD, HUBLOT, MAUBOUSSIN, AUDI,  MERCEDES – BENZ,  JEEP, AMAROK VW,  TOYOTA, PEUGEOT, BMW, STELLA ARTOIS, IMPERIAL, NESPRESSO,  OMINT, LA MARTINA, CASABLANCA, ETIQUETA NEGRA,  COCA – COLA,  CREATED AN IRRESISITIBLE APPEAL FOR THEIR BRANDS ?
  • HOW HAVE THEY SUSTAINED A COMPETITIVE EDGE THROUGH SENSORY AND EPIC AESTHETICS ?

THE ANSWER TO THESE TWO QUESTIONS IS VERY STRAIGHTFORWARD :  POLO…POLO AND POLO AGAIN !

POLO IS A FASCINATING,  STYLISH AND AUTHENTIC  SPORT WHICH CONNECTS THE MOST SOPHISTICATED COUNTRIES AND REGIONS TO ONE ANOTHER AND PROVIDES A VITAL COMPETITIVE ADVANTAGE WHEN IT COMES TO VISUAL CORPORATE OR BRAND IDENTITY AND PUBLIC RELATIONS.

MOST  SPORTS ARE EFFICIENT TO A CERTAIN DEGREE WHEN IT COMES TO BRAND POSITIONING AND BRAND COMMUNICATIONS, BUT SOME MORE THAN OTHERS.

POLO IS A WORLD CLASS SPORT.

POLO IS GOOD FOR BRANDS AND BUSINESS !

IN TODAY’S BUSINESS ENVIRONMENT CORPORATE IMAGE AND BRAND IDENTITY ARE VITAL : GOING POLO MAKES BOTH OF THEM STYLISH, PICTURESQUE AND IRRESISTIBLE

POLO ? … : READY…SET…GO !

AS THE POLO & BRANDS BLOG PARTNER, WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING IS THERE AT THE HEART OF THE ACTION.

 ALSO, FROM CLASSROOM TO BOARDROOM, OUR SEMINARS AND WORKSHOPS ON BRAND MANAGEMENT CAN HELP YOU TO GET WHERE YOU WANT TO BE.

AGAIN, THANKS A MILLION TO ALL THE BRANDS THAT MAKE POSSIBLE THE POLO OPENS WORLDWIDE.

PHILIPPE – HENRI LATIMIER du CLESIEUX, Ph.D.  – Professor of Management & Finance – Expert on Brands & Branding -  Chief Editor of POLO & BRANDS ( P & Bs)

PHLDUCX@aol.com

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