TOP TEN BRANDS IN 2011

THE POWER OF BRANDS AND BRANDING.

TOP TEN BRANDS BY INTERBRAND ( www.interbrand.com )

 

 

 

 

 

  1. COCA COLA : 72,861 $M
  2. IBM : 69,905 $M
  3. MICROSOFT : 59,087 $M
  4. GOOGLE : 55,317 $M
  5. GE : 42,802 $M
  6. MCDONALD’S : 35,593 $M
  7. INTEL : 35,217 $M
  8. APPLE : 33,492 $M
  9. DISNEY : 29,018 $M
  10. HEWLETT PACKARD : 28,478 $M
  • OUR COMMENTS :

 

 

 

 

  • ALTHOUGH THE BALANCE SHEET MAY NOT EVEN PUT A VALUE ON IT, A COMPANY’S BRAND OR ITS PORTFOLIO OF BRANDS IS ITS MOST VALUABLE ASSET. FOR SOME COMPANIES THE BRAND CAN ACCOUNT FOR AS MUCH AS 70% OF THEIR MARKET VALUE…
  • IN THE LUXURY GOODS INDUSTRY, QUALITY BRAND MEANS SEDUCTION…AND SEDUCTION IS THE MOST ELUSIVE, SUBTLE AND EFFECTIVE FORM OF POWER THAT EXISTS…

PHLDUCX

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