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BRANDING : FINDING A NICHE IN A TOUGH INDUSTRY AND A CROWDED MARKET.

 

 BRANDING : FINDING A NICHE IN A TOUGH INDUSTRY AND A CROWDED MARKET.

 THE FUTURE OF YOUR BRAND IS NOT SOMETHING WE TAKE LIGHTLY AT WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM   : MESSAGE FROM THE EDITOR.

The study of the Financial Value of Brands and Goodwill valuation within the Fashion/Design Business , in its full richness, has preoccupied me for almost three decades. The reason is because although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset.

While trained in the early days of my career as a Corporate and Investment Banker mostly with Citibank and Merrill Lynch and steeped in the discipline of both financial and marketing reasoning, I have sought to capture the complexity of what actually brands and branding means in a way that advances financial theory and brings that theory to life for practitioners.

During my academic life, my goal has been to develop both rigorous and useful frameworks for understanding best practice in branding from a pure financial standpoint, covering everything from the value of brand positioning to the value of  brand protection, including the value of visual and verbal identity and the value of brand communications.

There is a relationship between a brand and its customers and that relationship means lots of  money as clients want to know what prestige and what quality they are getting for their money!

The global economy has experienced a downturn the likes of which has not been seen for decades.

That said, two tricky questions remain : what explains a Premium Brand’s Profitability and what should be any Premium Brand’s Optimized Financial Strategy ?

 With the current crisis, we believe we have a unique opportunity to not just refresh the look and feel of the brands but to communicate to the world, through our words and actions , who those brands are and what they stand for !

Our workshop provides Brand Managers with the tools to professionalize their Branding Decision-Making.

For your company to outpace its competitors, seize opportunity and grow, you need to be taking the long view.

Join us to discover why and – most importantly – how.

 PHLDUCX – Publisher & Executive Editor – www.conversationprivee.com / www.off-the-recordmessaging.com

CONTACT : PHLDUCX@aol.com