passion

BRAND PASSION : BRAND MARRIAGE IS NOT JUST A ONE -TIME FLING…

BRAND PASSION :
BRAND MARRIAGE IS NOT JUST A ONE-TIME FLING !

 

THE FUTURE OF YOUR BRAND IS NOT SOMETHING WE TAKE LIGHTLY AT
WWW.CONVERSATIONPRIVEE.COM

  

The study of the Financial Value of Brands and Goodwill valuation within
the Luxury Goods Industry, in its full richness, has preoccupied me for almost
three decades. The reason is because although the balance sheet may not even put
a value on it, a company’s brand or its portfolio of brands is its most
valuable asset.

While trained in the early days of my career as a Corporate and
Investment Banker mostly with Citibank and Merrill Lynch and steeped in the
discipline of both financial and marketing reasoning, I have sought to capture
the complexity of what actually brands and branding means in a way that
advances financial theory and brings that theory to life for practitioners.

During my academic life, my goal has been to develop both rigorous and
useful frameworks for understanding best practice in branding from a pure
financial standpoint, covering everything from the value of brand positioning
to the value of brand protection, including the value of visual and verbal
identity and the value of brand communications.

There is a relationship between a brand and its customers and that
relationship means money within the Luxury Goods Industry where clients want to
know what prestige and what quality they are getting for their money!

This being said, the tricky questions are: what explains a Premium
Brand’s Profitability and what should be any Premium Brand’s Optimized
Financial Strategy?

This quick note is just the result of the blending of my academic
experiences as well as my business and consulting experiences.

Many people both in the academic and “real” worlds –too numerous to
mention- have had an influence on my today’s expertise and state of mind.

To all these persons, I am deeply grateful.

That said, with the current crisis, we believe we have a unique
opportunity to not just refresh the look and feel of the brands but to
communicate to the world, through our words and actions , who those brands are
and what they stand for !

So join us in PALERMO  and CATANIA in SICILIA  for the first
ITALIE-FRANCE.COM / CONVERSATIONPRIVEE.COM LUXURY CONFERENCE from July 2 to 6, 2013 !

We have great plans for the future of some brands, and we’ll be able to
share more details in PALERMO and CATANIA.

For now, let me thank you on behalf of ITALIEFRANCE.COM and
CONVERSATIONPRIVEE.COM for staying connected with us today.

See you all in SICILIA !

Sponsorship opportunities for our next workshop in DUBAI are available, contact me at PHLDUCX@aol.com

  

Phil Latimier du Clésieux, Ph.D.

MORE ON :