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ABOUT THE ATTRACTIVE FORCE OF POLO WHEN IT COMES TO BRANDING BY PRINCESS CATHERINE – ANNE VON WITTELSBACH.

WHEN THE INIMITABLE PRINCESS VON WITTELSBACH OFFERS A RARE, PERSONAL GLIMPSE INTO HER WORLD….: HERE’S THE MESSAGE ABOUT POLO WHEN IT COMES TO BRANDING.

POLO PHOTOGRAPHS BY KATERINA MORGAN

Throughout the world there has been a big applause for the Polo associated products, creating a synergistic effect of a visual marker of belonging to the smart and affluent.

Irrespective of the background people very quickly identified themselves with the logo that is easy to remember and brings out positive associations linked with prestige, dynamism, sport, smartness and elite.

A huge success is strengthened by the presence in the best boutique locations and the univocal presence of the T Shirts with bright colours that are easy to remember.

In certain circles these shirts or T shirts work almost like the entry passport, and it is surprising that one is not bored with the repetitive sign.

It is the glory of true freedom associated with horses, the sexiness of the  dressage and the allure of the money involved that built s one of the most powerful images that are present in the current branding of the luxurious goods.

Imagination of the creators is very important in the built up of the upper market goods, and certain consistency that  makes it visible throughout collections and evokes a sense of irresistible desire.

Throughout the world there has been a big applause for the Polo associated products,  The most successful of the brands manage season after season to produce new lines but yet very much within the general luxurious image and expectation of the very demanding clientele.

The physical fitness and good looks carry a long way the image these top brands are looking for.

The other symbol that is very much omni present are the sailing boats and fit and tanned faces of the Rolex watch owners as well as the boats presenting their smooth silhouettes that in power evoking images.

Why do we still enjoy repeating the same symbols so much within the brands image built up ?

Are we not losing a certain sense of exclusivity and uniqueness they are suppose to offer ?

Surprisingly the answer is in the affirmative and it seems that the omnipresence of the right symbol makes it even more powerful.

Is it the sense of perfection that they offer or the reiteration of the  presence in the ‘right’ circles that is providing such a wonderful branding tool ?


Regardless of the source of success young and old, from all cultural backgrounds find the Polo game an irresistible symbol of luxury that almost like a totem brings luck or a sense of belonging to the better world.

Alluring charm of the horses and the Polo players offer what it takes to make us want to be part of that image.

Catherine Anne Von Wittelsbach

  • MORE ABOUT CATHERINE – ANNE :
  1. http://www.off-the-recordmessaging.com/invitee-speciale-sur-www-conversationprivee-com-cathy-von-wittelsbach-profession-princesse-de-marques
  2. http://www.italiefrance.com/fr/italie-france-club/204-people/450-catherine-anne-von-wittelsbach-princesse-du-sang-a-ambassadrice-du-luxe.html

PHLDUCX – Chief Editor of POLO & BRANDS -

  • MORE ABOUT POLO & BRANDS  ( P & Bs ) :

http://www.off-the-recordmessaging.com/lets-talk-polo-brand-positioning-and-brand-visual-identity-and-social-value

  • MORE ABOUT KATERINA MORGAN – POLO PHOTOGRAPHY – :

http://www.off-the-recordmessaging.com/there-are-many-i-c-o-n-i-c-polo-photographers-worldwide-but-only-one-e-x-t-r-e-m-e-polo-photographs-addict-katerina-morgan-from-bsas