BRANDING : FINDING A NICHE IN A TOUGH INDUSTRY AND A CROWDED MARKET.  THE FUTURE OF YOUR BRAND IS NOT SOMETHING WE TAKE LIGHTLY AT WWW.CONVERSATIONPRIVEE.COM / WWW.OFF-THE-RECORDMESSAGING.COM   : MESSAGE FROM THE EDITOR. The study of the Financial Value of Brands and Goodwill valuation within the Fashion/Design Business , in its full richness, has preoccupied me [...]

BEST PRACTICES IN BRAND COMMUNICATION  WITHIN THE BANKING INDUSTRY : IT’S ALL ABOUT TRUST, GOVERNANCE AND EXPERTISE. More than 5 years into an economic crisis which has taken on several names – from subprime crisis and financial crisis to recession in some countries – no term accurately depicts the fundamental result of this economic turbulence within [...]

  ARE YOU READY TO TACKLE THE FUTURE OF FINANCIAL BRAND MANAGEMENT ? WANT TO TALK TO PHIL ? REACH HIM AT PHLDUCX@aol.com WANT TO READ PHIL‘S PAST POSTS ON SUBJECT, VISIT www.conversationprivee.com / www.off-the-recordmessaging.com and click on EXECUTIVE EDUCATION. OUR GOAL AT CONVERSATIONPRIVEE / OFF-THE-RECORDMESSAGING.COM – EXECUTIVE EDUCATION DIVISION – IS TO BROADEN THE [...]

    RE-INVENTING BRAND MANAGEMENT THROUGH  ENHANCED BRAND IMAGE AND LEVERAGED BRAND VALUE. DON’T MISS OUT ! SIGN UP FOR OUR NEXT WORKSHOP TODAY !

    Radio Magna de Comodoro Rivadavia en la provincia de Chubut, Patagonia Argentina, nació hace dos años, por iniciativa de la periodista Marina Pérez Botel, quien trabajó durante 21 años en medios de comunicación escritos, orales y televisivos. Marina tiene 34 años, desciende de portugueses, españoles, alemanes, escoceses y criollos argentinos. Comenzó desde pequeña, [...]

  INTERESTED IN LEARNING  WHAT MEASUREMENT SYSTEM TO USE ( DCF, FREE CASH FLOW, EVA, SHAREHOLDER VALUE ADDED, MARKET VALUE ADDED ) WHEN IT COMES TO APPRAISING  YOUR BRAND VALUE ? WANT TO UNDERSTAND HOW VALUATION METHODS CAN FAIL ? NEED A ROADMAP TO BRAND VALUATION ? DON’T MISS THE BRAND VALUATION CLUES…IF YOU ARE SERIOUS [...]