Archive: octobre, 2013

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PRESTIGE PRICING DECISIONS AND EXCLUSIVE BRAND NAME MANAGEMENT : WHAT DETERMINES PRICE AND HOW ARE COSTS, REVENUES AND PROFIT RELATED IN THE LUXURY GOODS & FASHION INDUSTRY ?

PRICING IS ESSENTIAL IN BUSINESS BECAUSE IT CREATES REVENUE. PROFIT – ORIENTED PRICING IS BASED ON PROFIT MAXIMIZATION, A SATISFACTORY LEVEL OF PROFIT OR A TARGET RETURN ON INVESTMENT. THAT SAID, A SUCCESSFUL PRESTIGE PRICING STRATEGY REQUIRES A RETAIL PRICE THAT IS CONSISTENT WITH CUSTOMERS’ EXPECTATIONS AS PRICE INFLUENCES PERCEIVED QUALITY OF A PRODUCT. SO, [...]

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PATEK PHILIPPE MUSEUM : 500 YEARS OF WATCHMAKING HISTORY AND A FASCINATING INSIGHT INTO THE LIFE OF THE CITY OF GENEVA.

THE PATEK PHILIPPE MUSEUM  IN GENEVA EXHIBITS AN OUTSTANDING COLLECTION OF HORLOGY  FROM THE 16TH TO THE 20TH CENTURY. THE MUSEUM’S HISTORIC COLLECTIONS ARE COMPOSED OF WRIST WATCHES, PENDANT -WATCHES, FANTASY WATCHES, MUSICAL AUTOMATA AND PORTRAITS MINIATURES. THE PATEK PHILIPPE MUSEUM IS ALSO HOME TO THE BREATH – TAKING CREATIONS THAT PATEK PHILIPPE, THE GENEVA – [...]

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EXECUTIVE WORKSHOP ON ADVANCED BRAND COMMUNICATIONS & POLO IN BSAS AND MONTE – CARLO : FORWARD THINKING HAS NEVER BEEN SO CRITICAL.

THIS  4 – DAY EXECUTIVE WORKSHOP IS A CHALLENGING AND REWARDING EDUCATIONAL EXPERIENCE FOR MARKETING / COMMUNICATION OFFICERS AND PRODUCT / BRAND MANAGERS SEEKING TO ENHANCE THEIR SKILL SET. THE AIM IS TO EXPLORE THE CORE COMMUNICATION TOOLS WHEN IT COMES TO BRAND COMMUNICATIONS AND POLO.   THIS WORKSHOP IS AN OPPORTUNITY TO LEARN COUPLED WITH THE CHANCE TO [...]

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POLO AND BRANDING : EXPLORING BRAND COMMUNICATIONS STRATEGY.

BRAND COMMUNICATIONS MAY BE DEFINED AS THE PROCESS BY WHICH EXISTING CUSTOMERS AND POTENTIAL CLIENTS ATTEMPT TO SHARE MEANINGS THROUGH SYMBOLIC MESSAGES. ENCODING IS THE PROCESS BY WHICH THE SENDER CONVERTS THE INFORMATION TO BE TRANSMITTED INTO THE APPROPRIATE SYMBOLS OR GESTURES. DECODING IS THE PROCESS BY WHICH THE RECEIVER INTERPRETS THE MESSAGE. IF THE [...]

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INNOVATION, DIVERSIFICATION AND BETTER LOGISTICS KEY TO SUSTAINABLE AND INCLUSIVE GROWTH, SAYS LATEST LATIN AMERICAN ECONOMIC OUTLOOK FROM THE OECD, ECLAC ( THE U.N ECONOMIC COMMISSION FOR LATIN AMERICA AND THE CARIBBEAN ) AND CAF ( DEVELOPMENT BANK OF LATIN AMERICA ).

OECD – Panama city,18 October 2013 Innovation, diversification and better logistics key to sustainable and inclusive growth, says latest Latin American Economic Outlook from the OECD, ECLAC and CAF After a decade of relatively strong growth, Latin America is facing headwinds associated with declining trade, a moderation in commodity prices and increasing uncertainty over external [...]

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PARIS A SON PRIX, SELON PATRICE DE MONCAN ET GILLES RICOUR DE BOURGIES, DANS « QUE VAUT PARIS ? » AUX EDITIONS DU MECENE.

707 MILLIARDS D’EUROS HORS PATRIMOINE NATIONAL, C’EST L’EVALUATION QUE PATRICE DE MONCAN ET GILLES RICOUR DE BOURGIES FONT CETTE ANNEE S’AGISSANT DE L’IMMOBILIER PARISIEN QUI COMPTE 1,3 MILLION DE LOGEMENTS D’HABITATION EVALUES A 525 MILLIARDS D’EUROS ET 16,818 MILLIONS DE M2 DE BUREAUX EVALUES  A 142 MILLIARDS D’EUROS SANS OUBLIER LES 84.000 BOUTIQUES QUI JALONNENT LA [...]

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